St. Moritz is more than just a holiday resort. It was also the birthplace of Alpine winter tourism (in 1864) and has twice hosted the Winter Olympics. Nevertheless, St. Moritz first became famous thanks to its mineral springs, which were discovered 3,000 years ago and established the town as a summer spa resort early on.
St. Moritz, which is in the Upper Engadine, at an elevation of 1,856 m, boasts plenty of sunny days. It was exactly this sun that was legally protected as the emblem of St. Moritz in 1930. St. Moritz was often ahead of the times - for example, the first electric light went on at Christmastime in 1878, the first golf tournament in the Alps took place here, in 1889 and one of the first ski lifts in Switzerland began running in 1935.
Guests from all over the world appreciate the modern Alpine lifestyle, characterised by top-class restaurants that can satisfy gourmet demands even by the side of the slopes, hotels that set standards in every category, and events of international calibre. The Via Serlas guarantees great shopping in a small space, though you can also find local specialities like the famous Engadine nut tart just around the corner.
Sights such as the leaning tower, a remnant of the Mauritius Church from around 1500, or the Segantini Museum, offer a change from the life of luxury and the jet set.